Auberge Collection expands into Africa with nine Tanzania safari properties

By AI, Created 11:45 AM UTC, May 20, 2026, /AGP/ – Auberge Collection is adding Auberge Safari, a nine-property luxury safari collection in Tanzania that gives the brand its first footprint in Africa. The move links conservation-led operators Legendary Expeditions and Chem Chem Safari and puts sustainability, community support and high-end travel at the center of the offering.

Why it matters: - Auberge Collection is entering Africa for the first time, expanding a luxury portfolio that already spans three continents. - The launch adds a Tanzania-focused safari circuit built around conservation, community partnerships and high-end travel experiences. - The collection covers roughly 600,000 acres across some of East Africa’s most sought-after wildlife areas.

What happened: - Auberge Collection announced Auberge Safari on May 4, 2026. - The collection brings together nine lodges and camps across Tanzania. - Legendary Expeditions and Chem Chem Safari are now under one Auberge Safari umbrella. - The properties stretch from the Serengeti to Lake Manyara and other northern circuit wildlife areas. - Auberge Collection described the launch as its first presence on the African continent. - More information is available on the company’s safari page and Auberge Collection’s website.

The details: - Auberge Safari includes properties in the Greater Mwiba Protected Wildlife Area, the Serengeti and the Burunge Wildlife Management Area. - The collection pairs private guides and vehicles with access to the Great Migration, Big Tusker elephants and local cultural encounters. - The portfolio includes Mwiba Lodge, Mwiba Plains, Mila, Nyasi, Songa, Legendary Lodge, Chem Chem Lodge, Little Chem Chem and Forest Chem Chem. - Mwiba Lodge has 10 tented suites. - Mwiba Plains has seven tented rooms and two family suites. - Mila has five tented rooms and a family suite. - Nyasi has seven tented rooms and two family suites. - Songa has eight explorer-style tented rooms and a family suite. - Legendary Lodge has 12 cottages. - Chem Chem Lodge has seven tented suites and a family unit. - Little Chem Chem has five tented rooms and a family suite. - Forest Chem Chem has three vintage-style tented rooms and a family unit. - Auberge said the properties keep their individual character while fitting the brand’s style of place-driven hospitality.

Between the lines: - The launch ties luxury travel growth to conservation financing, with each stay supporting the Friedkin Conservation Fund and the Chem Chem Association. - The Friedkin Conservation Fund works in the Greater Mwiba Protected Wildlife Area and helps secure the Great Migration’s passage. - The Chem Chem Association protects the Burunge Wildlife Management Area, a wildlife corridor linking Tarangire and Lake Manyara national parks. - Management framed the partnership as an extension of long-term stewardship in Tanzania rather than a standalone brand expansion. - The emphasis on “Slow Safari” signals a travel model built around lower-intensity, more immersive experiences instead of volume-driven tourism.

What’s next: - Auberge Collection will market Auberge Safari as a bookable Tanzania itinerary across the nine properties. - The company is positioning the collection as a connected safari journey rather than separate lodges. - The launch could deepen Auberge Collection’s growth in destination travel as it builds its African presence.

The bottom line: - Auberge Collection is using Tanzania as the entry point for Africa, and it is betting that conservation-led luxury safaris can scale without losing exclusivity.